The Los Angeles Post

Goodyear’s New Assurance ComfortDrive is First Tire to Use Unique, Sustainable Materials

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Premium commuter touring tire, featuring soybean oil and rice husk ash silica, offers a smooth, quiet ride with superior wet performance
 AKRON, Ohio, February 6, 2020 – The Goodyear Tire & Rubber Company introduced the Goodyear Assurance ComfortDrive. With its unique combination of innovative tread design and sidewall features, this all-season tire offers Goodyear’s most comfortable ride to date.

Consumers can drive comfortably and confidently with all the benefits that the Assurance ComfortDrive has to offer:

  • Sustainable compounds: ComfortDrive is Goodyear’s fourth tire to use soybean oil as a replacement for petroleum-derived oil. Soybean oil is a renewable, bio-based material that helps keep a tire’s rubber compound pliable in changing temperatures. In addition, some ComfortDrive tires also feature rice husk ash silica. This environmentally friendly material helps to reduce waste going to landfills and is an integral part of a specialized tread compound that delivers confidence in wet and cold conditions without compromising fuel economy or tread life;

  • ComfortFlex Technology, designed for smoother transitions and impact absorption, while delivering ultra-refined handling; and

  • Optimized AquaChannel grooves that are symmetrically balanced to help maximize water evacuation and reduce hydroplaning for superior wet road performance.

Beginning September 2020, drivers can experience the smooth, peaceful ride for themselves. The Assurance ComfortDrive will be available in 44 sizes, ranging from 16- to 20-inch rim diameters and is an ideal fit for passenger cars, minivans, CUVs and SUVs. Popular vehicles the tire will fit include Audi Q5, Buick Encore, Chevrolet Traverse, Ford Explorer, GMC Acadia, Honda Accord, CR-V and Pilot, Kia Sorento, Lexus IS and RX, Nissan Maxima, Subaru Forester and Toyota Rav4 and Sienna.