Facebook has acquired Giphy
Facebook has acquired Giphy, a search engine for the moving images known as GIFs, the company announced Friday.
Giphy will be added to the Instagram team and be integrated into all Facebook services.
“By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct,” the social media giant said in a blog post.
“Both our services are big supporters of the creator and artist community, and that will continue. Together, we can make it easier for anyone to create and share their work with the world.”
The acquisition comes as regulators and lawmakers are scrutinizing the size of Silicon Valley’s biggest companies.
While Giphy is significantly smaller than previous Facebook acquisitions like Instagram and Whatsapp, the Federal Trade Commission announced in February that it would be investigating past purchases that did not trigger regulatory review.