The Los Angeles Post

Introducing VVUP: The Newest Sensation in K-Pop Makes a Splash with Debut Music Video “Lock On”

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Los Angeles, CA – April 30, 2024 – The global music scene is abuzz with excitement as VVUP, the hottest new girl group from YG Entertainment, bursts onto the scene with their electrifying debut music video “Lock On.” Led by the talented Ciel Shi, VVUP promises to captivate audiences worldwide with their infectious energy and undeniable star power.

Directed by the renowned Hanna Lux Davis, whose previous work includes collaborations with chart-topping artists such as Ariana Grande and Miley Cyrus, “Lock On” showcases VVUP at their absolute best. With its sleek visuals, dynamic choreography, and catchy hooks, the music video is a feast for the senses that leaves viewers wanting more.

Ciel Shi shines as one of the main on-camera principal, delivering a captivating performance that perfectly complements the group’s vibrant energy. Alongside three other actresses, Shi takes on the role of ‘The Plastics,’ adding an extra layer of intrigue to the music video’s narrative.

“Working with Ciel Shi and the talented members of VVUP was an incredible experience,” said director Hanna Lux Davis. “Ciel brought a level of professionalism and dedication to her role that truly elevated the project. Her charisma and stage presence are undeniable, and I have no doubt that she and VVUP are destined for great success.”

Upon its release, “Lock On” immediately captured the attention of music fans around the world, amassing over one million views on YouTube within just three days. The music video’s infectious energy and irresistible charm have solidified VVUP’s status as a force to be reckoned with in the K-pop scene.

With their debut single, VVUP has proven that they are ready to take the music world by storm. With their undeniable talent, captivating performances, and infectious charm, VVUP is poised to become the next big thing in K-pop.

To watch the music video for “Lock On” and join the VVUP craze, visit https://youtu.be/0uzDztu6evw?si=Q_MEJ-vY2ViAiOa7.