Sixth Overseas Chinese New Media Forum Successfully Concludes in Zhuhai
The Sixth Overseas Chinese New Media Forum opened today in Zhuhai, Guangdong Province. Under the theme “Drawing a ‘Shared Vision’: Innovative Practices in the Guangdong-Hong Kong-Macao Greater Bay Area and Global Narratives,” the forum brought together nearly a hundred representatives from Chinese-language new media outlets, renowned scholars, entrepreneurs, and international institution representatives from five continents. Senior officials from the People’s Daily, the All-China Federation of Returned Overseas Chinese, the Guangdong Provincial Committee, and the Zhuhai Municipal Government attended and delivered speeches. Participants explored diverse approaches to sharing the innovative stories of the Greater Bay Area and showcasing the achievements of Chinese modernization. Through high-level content organization and practical exchanges, the forum facilitated several in-depth collaborations between media and enterprises, further expanding pathways for international communication.
During the opening ceremony, Zhi Chen, Editorial Board Member of People’s Daily and Editor-in-Chief of People’s Daily Overseas Edition; Gao Feng, Member of the Leading Party Members Group and Vice Chairman of the All-China Federation of Returned Overseas Chinese; Tan Jing, Vice Minister of the Publicity Department of the Guangdong Provincial Committee; and Xu Jian, Member of the Standing Committee of the Zhuhai Municipal Committee and Head of the Publicity Department, delivered addresses and jointly witnessed the launch of the Overseas Chinese New Media Alliance (Zhuhai Station). Initiated by the Publicity Department of the Zhuhai Municipal Committee and People’s Daily Overseas Edition, the alliance will deepen cooperation in content production, channel development, event planning, and brand promotion, aiming to elevate Zhuhai’s city and industrial brands onto the global stage and contribute to regional high-quality development.
During the main forum speeches and panel discussions, participants engaged in in-depth exchanges on “Cultural Outreach in Diverse Forms” and “Zhuhai Through the Lens of Overseas Chinese – International Expression of a Chinese-style Modernization City Model.” Representatives from leading enterprises such as Gree Electric and Yihai Kerry shared their internationalization practices and reached intentions for content co-creation and communication collaborations with overseas Chinese media. For instance, Gree Electric emphasized leveraging “innovation, quality, and culture” to support the global expansion of Chinese manufacturing, while Yihai Kerry expressed its commitment to collaborating with Chinese-language media in writing a new chapter for Chinese brands on the international stage.
In the parallel forums focusing on cultural outreach and city image, participants unanimously agreed that emerging carriers such as games, short dramas, and e-commerce livestreaming have become vital channels for telling China’s stories and promoting Chinese culture globally. Enterprise and media representatives discussed industrial globalization and the integration of culture and tourism, proposing that city stories serve as vivid annotations to China’s narrative, thereby enhancing international understanding of Chinese modernization practices.
Organized by People’s Daily Overseas Edition and hosted by Haiwainet, the forum not only provided a platform for exchange and collaboration among overseas Chinese media but also effectively promoted multi-dimensional interactions between media, industries, and local and international stakeholders. Starting October 17, representatives will embark on a two-day tour featuring enterprise visits and cultural activities in Zhuhai, gathering first-hand insights into the innovative practices of the Greater Bay Area.
The successful convening of the forum marks a solid step forward for overseas Chinese media in consolidating communication efforts and constructing China’s narrative system. In the future, all parties will continue to join hands, showcasing China’s governance through the lens of the Greater Bay Area and collectively drawing a broader and deeper “shared vision” for global communication.
