ANTA Opens First North American Flagship in Beverly Hills, Marking Major Step in Global Expansion
LAPost/BEVERLY HILLS, Calif. (Feb. 13, 2026) — The core brand of ANTA has officially opened its first North American flagship store in Beverly Hills, establishing its inaugural directly operated retail location in the U.S. market. Choosing one of the world’s most prominent luxury retail districts for its debut underscores the brand’s ambition to deepen its presence in North America and connect with global consumers, marking a key milestone in its internationalization strategy.
Photo courtesy of ANTA
The opening comes at a significant moment for U.S.–China economic and cultural exchange. Representatives from both governments attended the ceremony. Officials from the Chinese Consulate General in Los Angeles presented the brand with an honorary medal recognizing its contributions to sports industry development and people-to-people exchange. U.S. representatives in attendance included a delegate from the office of Los Angeles County Supervisor Kathryn Ann Barger and Sharona Nazarian, mayor of Beverly Hills, who delivered a congratulatory letter to ANTA CEO Samuel Tsui praising the company’s role in promoting bilateral trade and sports-cultural collaboration.
Photo courtesy of ANTA
A Global Sports Brand Enters a Premier Retail Hub
As a global luxury shopping destination, Beverly Hills hosts leading fashion houses and sports giants. ANTA’s decision to launch a directly operated store here reflects a shift away from traditional overseas expansion models reliant on distributors, instead leveraging its “brand + retail” approach and direct-to-consumer capabilities to build a globalization path centered on brand autonomy, product innovation, and cultural confidence.
Photo courtesy of ANTA
Designed around the concept “Eastern Aesthetics, Global Expression,” the roughly 280-square-meter store blends visual elements such as “China Red,” contemporary Chinese sports fashion, and American casual style. The space features the brand’s full lineup of core products available in China, including the KAI series, HELA lifestyle line, PG7 cushioned running shoes, and C202 racing shoes—highlighting its commitment to accessible performance technology through “intelligent manufacturing.”
Photo courtesy of ANTA
Building Deeper Connections Through Sport
Two NBA stars attended the opening: Kyrie Irving, ANTA’s global basketball ambassador and chief creative officer, and Klay Thompson, who has partnered with the brand since 2015 to develop the KT signature line. During the ceremony, ANTA announced a lifetime partnership with Thompson to continue promoting basketball and advancing the sport’s culture worldwide.
Photo courtesy of ANTA
Photo courtesy of ANTA
Positioned as a “sports lifestyle hub,” the Beverly Hills store will host local running clubs, basketball culture salons, and technology experience workshops to foster deeper engagement with consumers. Star-driven product launches and experiential events highlight the brand’s strategic focus on North America and aim to build emotional connections with local audiences.
Photo courtesy of ANTA
During the store’s soft opening in mid-January, the KAI 3 Lunar New Year limited edition drew significant attention, and an Irving-themed ANTA park is scheduled to open in Santa Monica on Feb. 15 for further community interaction.
Photo courtesy of ANTA
Tsui said the flagship represents a pivotal step in ANTA’s global strategy. “Opening a directly operated store in the United States is not just about selling products,” he said. “We hope to use our products as a medium and our retail space as a window to let global consumers experience the strength and cultural warmth of a Chinese brand.”
Photo courtesy of ANTA
Looking ahead, the company plans to expand its presence in North America through sports experiences, cross-industry collaborations, and community initiatives to strengthen global brand recognition.
(By Richard Ren / LAPost)
